Verna began her management career in 1975 as the co-founder of a networked sign manufacturing company. She organized the new company as a value network – a radical idea at the time. Within five years, the company was handling large installations from Alaska to Florida and revenue had grown to match some of the largest companies in the industry. Determined to carry her insights into global companies, she developed the ValueNet Works® methodology, which is gaining rapid adoption and is the cornerstone of her work.
Although the ValueNet Works® methodology is a distinct approach, Verna has made the complete methodology an open resource. This means it can more readily meet the open method requirements of standards bodies. She encourages adoption of the method in its full integrity - as a method and framework for business modeling. To date Value Network Analysis (VNA) has been adopted by ITIL3 and eTom standards and has been included in a new Value Delivery Modeling Language under submission within the Object Management Group (OMG) standards.
As a business modeling language, Value Network Analysis (VNA) offers researchers, analysts, managers, supervisors, and front-line workers a more organic and accurate way to describe, analyze, evaluate, and improve organizational and firm-level performance, especially in complex environments. The VNA modeling language moves network analysis from being an expert analyst’s tool to an organizational design tool with broad applicability and usage for any type of organization seeking to improve its performance.
For more on the history of Verna Allee and the adoption of Value networks, see in the online book, .
An example of value network mapping:
